Business Gifts - Customers, partners, suppliers, seasonal gifts, "thanks for doing business with us".
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Trade Shows - Pre-Show marketing, at show handouts, post show followup, conferences, conventions, meetings.
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Brand Awareness - Direct mail, business-to-business or consumer marketing, incnetives to create awareness with employees of the company's brand promise or misson statement.
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Employee Relations & Events- Recruiting, new hire packages, retention programs, milestone awards, recognition awards.
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Public Relations- Promoting to new and existing markets, awareness about improvements (i.e. quality resolutions or service improvements).
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Dealer/Distributor Programs-Sales incentives, pricing incentives, merchandising incentives, co-op promotions.
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New Customer Account Generation- Incentives to move business, open houses, plant tours, referral rewards.
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New Product/Service Introduction- Communication of new products or services, incentives to test.
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Internal Programs- Quality programs, health and wellness, learning and education, training, sales contests, corporate store programs.
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Employee Service Awards- Attendance, anniversary programs, greatest increase in sales, cost saver award, new initiative award.Not for Profit Programs- Sponsorships, fund raising, schools/colleges.
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Customer Referral- Incentives for submitting referrals, thank you gifts.
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Safety/Education - Incentives for attending classes, incentives for decreasing out of work time for safety issues, incentives for submitting ideas that are then implemented.
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Marketing Research - Web-based questionnaires with product sent for filling out, bounce backs on direct mail